Display E (aka "Marquee") has two faces, located in the parking lot facing:
A) I-70 EB & I-470
B) I-70 WB

This display can only show static files, as per Missouri Code listed below.

Due to regulations from the State of Missouri, content on the Marquee in summary must be: (1) Static, not animating. (2) change instantaneously during transition. (3) display for a minimum of 8 seconds before transitioning.

The full code regulation is listed below, as of 6/30/2020.

Missouri Code of State Regulations

Title 7-DEPARTMENT OF TRANSPORTATION

Division 10-Missouri Highways and Transportation Commission

Chapter 6-Outdoor Advertising

(Focused on 7 CSR 10-6.040(4))

[SECTION OMITTED]

7 CSR 10-6.040 Outdoor Advertising in Zoned and Unzoned Commercial and Industrial Areas

[SECTION OMITTED]

(4) A permit may be granted for an automatic changeable display or digital technology. To promote highway

safety, automatic changeable displays and digital technology will meet the following conditions:

(A) The static display time for each message is a minimum of eight (8) seconds;

(B) The time to completely change from one (1) message to the next for an automatic changeable display is a maximum of two (2) seconds, and the time to completely change from one (1) message to the next for digital technology is instantaneous with no discernible time gaps between displays;

(C) The change of message occurs simultaneously for the entire sign face;

(D) The outdoor advertising structure meets all other requirements in sections 226500 to 226.600, RSMo, and this rule.Any such sign will be designed such that the sign will freeze in one (1) position if a malfunction occurs;

(E) The image does not flash or flicker in accordance with section 226.540(1)(A), RSMo;

(F) The image is projected onto a securely fixed, substantial structure and in accordance with the provisions in sections 226.500 to 226.600, RSMo;

(G) No projected image(s) or message(s) appears to move be animated;

(H) The sign luminance will not exceed three hundred (300) candelas per square meter in full white mode between the periods of sunset to sunrise as calculated by the United States Naval Observatory; and,

(I) In accordance with section 226.541, RSMo, if allowed by local regulations, a conforming out of standard sign may be upgraded with digital technology provided-

1. Up to twenty percent (20%) of the sign face, not to exceed one hundred sixty (160) square feet of area may be upgraded with digital technology for displaying text or numbers; or

2. More than twenty percent (20%) of the sign face may be upgraded with digital technology only if it maintains a distance of at least one thousand four hundred feet (1,400') from any other such digital technology display sian in which more than twenty percent (20%) of the sign face contains digital technology. Permit owners will submit a written request 10 upgrade more than twenty percent (20%) of the sign face with digital technology and obtain approval prior to making any changes to the sign. Written upgrade requests will be time and date stamped upon their receipt and priority in contested areas will be assigned in chronological order. If granted, the approval to upgrade to digital technology will expire twelve (12) months from the date it is issued.